Talk About The New Generation
We all remember Pepsi, don’t we? You know. The black one that used to stand at the back of Wham! gigs, that isn’t married to Martin Kemp off of sofas fame? What? This article isn’t about Helen “Pepsi” Demacque (born 10 December 1958, in Paddington, London)? But the soft drink? Ohhh. Shame really, I wanted to mention her appearing in the 1993 revival of Hair, alongside John Barrowman and Sinitta….oh well.
Today sees the anniversary of the fateful date that a North Carolina pharmacist called Caleb D. Bradham renamed his newly-created carbonated soft drink “Pepsi-Cola” in 1898. So to celebrate the gaseous black liquid we all choose if there’s nothing else available (I’m a Dr Pepper, man myself), here’s ten random Pepsi facts. It’s the real thing! Oh wait, that was Coke. Never mind…

1. The aforementioned Mr Bradham (pictured above) invented the drink in question in his drug store in New Bern (snappily titled “The Bradham Drug Company“) where he mixed a blend of kola nut extract, vanilla, and worryingly titled “rare oils”. Initially titled “Brad’s Drink”, this was renamed to Pepsi-Cola.
2. There’s no official line on where the name came from, although the smart money seems to be on a combination of the terms “pepsin”, derived from the pepsin enzyme, which predominantly aids digestion although doesn’t actually appear in the drink itself and “cola” from the phrase “Hey That Coca-Cola’s selling well. Let’s make some of that.”
3. “Pepsi-Cola” is an anagram for “Episcopal” and wouldn’t you adam and believe it? One such large church happened to be sited across the street from Bradham’s drugstore. There is a plaque at the site of the original store documenting this, though the company itself has always denied this theory.
4. In 1974, Pepsi became the first foreign consumer product to be sold in the Soviet Union. It wouldn’t be advertised on Soviet TV however until 1988. Dig those crazy Yankee blue jeans!

5. A frequently appearing legend on the internet involves a Pepsi advertising campaign in China in which the slogan ‘Pepsi gives you life’ was mistranslated as either “Come alive out of the grave”, “Pepsi will bring your ancestors back from the grave” or “Bring dead ancestors back from heaven”. The bizarre thing about this is that whilst vehement internet scam-cutters Snopes have it as “unverified”, yet the ever-legal Pepsi have never denied it. So who knows? Get some down to the graveyard today! QUICK!
6. Bewildering real Pepsi variants over the years have included Crystal Pepsi - a see through caffeine-free version, Pepsi Samba - “Tropical Flavoured Cola” containing Mango & Tamarind which was only distributed to Australia in 2005 and ridiculously unpopular, Pepsi Blue – Pepsi that’s…erm blue. Its flavour? Just “berry”, Pepsi Holiday Spice – a Christmas themed Pepsi with added Cinnamon, and the painfully titled Pepsi Raw which was made from all, like, natural ingredients, man. TATP’s favourite though must surely be the Japan-only “Pepsi Ice Cucumber” from 2007 – a limited edition green variant with added cucumber flavourings. No…really.

7. An unusual conspiracy theory in Middle East countries claim PEPSI is in fact an acronym for “Pay Every Pence to Save Israel” due the company being a secret Zionist operation raising money for Israel. Claims that COKE stands for “Come On! Kill Emirates!” have not as yet been established…KILL THE FRENCH AMBASSADOR
8. One of the things Pepsi is best known for is permanently scarring one of pop’s most enduring icons – one Mr Michael Jackson, who famously “caught fire” thanks to faulty pyrotechnics filming a promotion for the brand in 1984. However this wasn’t the first time Jacko had taken the hard, throbbing PepsiCo. dollar, indeed he was the first international singer to become a spokesperson for the drink, along with the rest of The Jackson 5. He later did a further spot for which he shamelessly rewrote “Billie Jean” [as visible here] with the less than classic lines “You’re the Pepsi Generation / Guzzle down and /Taste the thrill of the day / And feel the Pepsi way”. Oh Michael, the child molesting I could handle…
9. Other Pepsi shills include The Spice Girls who offered up two songs for their trouble – “Spiceworld” album track “Move Over” and the brazenly exclusive “Step To Me“, which was only released as a promotional single in the UK right at the start of the summer holidays on Monday 28th July 1997, following an overwhelming ad campaign. The only way the rabid fans could get hold of a copy was by collecting 20 ring pulls or tokens from varied Pepsi products. Remember that the next time one of them crops up on a healthy eating campaign…
10. Pepsi has of course long been in a heated rivalry with Coca Cola (which launched in 1886, 12 years before its upstart rival), with the latter invariably winning on both sales and market share. However, in terms of body count it remains one apiece as this rather troublesome 1981 TIME Magazine article revealed. Its only pop, lads!
So there you go! 10 facts you may or may not have known about the fizzy favourite on this anniversary date. Next week Ill be starting part one of my eighteen part look at Kia-Ora and its vicious battles with the Ribena berries, not too mention the blackbird-related lawsuits that led to its famous disclaimer…
Ben Baker is most definately not the choice of a new generation.





